TECHNOLOGY
From Facebook to TikTok
The Generations of Social Media
Jonathan Schieman Digital Marketing Specialist, ARTA
When I was in high school, social networking was meeting with my friends at the coffee shop in Sherwood Park every Friday evening.
Fast forward a few decades, and now it means logging into Facebook or Instagram, tagging friends in photos, and maybe even sharing a meme.
Social media platforms have become our new way of connecting with each other and the world. How these platforms are used varies as much as people’ s taste in music or food and also varies by generation. Each generation has their favourite social media platforms and unique reasons as to why they gravitate toward them.
Interesting fact: About eighty per cent of every generation uses social media at least once per day.
Where Are People Connecting Online?
A study by Neil Patel Digital( a world leader in digital marketing and research) breaks down the platforms most used by each generation and what they are doing there.
Baby Boomers( 1946 – 1964)
Turns out baby boomers aren’ t tech-averse at all; they’ re thriving in the digital world and on social media.
This generation is fond of Facebook and YouTube. As much as eighty-three per cent of boomers are on Facebook, and about twentynine per cent use it at least weekly.
Baby boomers are the largest and fastest growing demographic on Facebook and aren’ t just lurking or watching from the sidelines— they’ re actively posting, commenting, and building communities there.( I see you, ARTA branches on Facebook.)
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