news&views Summer 2021 | Page 7

“ You don ’ t earn loyalty in a day . You earn loyalty day by day .”

From the CEO

Daniel Mulloy | Chief Executive Officer , ARTA

Loyalty

“ You don ’ t earn loyalty in a day . You earn loyalty day by day .”
— Jeffrey Gitomer
I want to start off by saying thank you for your continued loyalty to ARTA . It ’ s something we do not take lightly . I know it can take a long time to earn loyalty , and missteps often set us back greatly . I also know the last few months have not been easy — not for us , nor for you . But your dedication to ARTA , your compassion , and your patience have allowed us to push through and flourish .
ARTA ’ s move to self-administration of the benefit plan was never taken lightly . It was done on the basis of sound research , analysis , and consultation . As a result of our decision to move forward with self-administration , ARTA has changed as an organization ; we have added new staff , new technologies , and new processes — all to ensure that we honour and respect the loyalty you have shown us .
Most new challenges come with their share of obstacles , but we are now in a place where we feel we can return to the service our members deserve . While change is never easy , we believe that this change will pay dividends for you , our current members , and continue to serve us well into the future . Self-administration ensures that the retiree plan you have chosen has long-term sustainability and provides you with the best coverage available in retirement . I hope , as we move forward and
continue to make improvements , that you will once again feel confident that your loyalty to ARTA has not been misplaced and that you continue to feel validated in your decision to make us your retiree benefits plan of choice .
ARTA has always prided itself on being a plan built by retirees , for retirees . We have also prided ourselves on the fact that our members are first and foremost . We hope , over the next few months as we improve our ability to administer , communicate , and support you as members , that you will once again feel the support and dedication that ARTA prides itself on . I look forward to some exciting changes coming this November as we continue to reinvest the “ fruits of our labour ” back into the plan . Plan improvements and financial sustainability are all part of the long-term plan to ensure our best service to you , our valued members , whose loyalty has been unwavering through the turbulent times of change .
I hope this message finds you all safe , and I look forward to the day when you are able to visit us at our new office , where I can personally greet you and express my thanks .
Yours in service , news & views SUMMER 2021 | 7