artabenefits . net Social Media
Best for :
● Prospective members
Purpose :
● To confirm eligibility for ARTA membership , to build and compare ARTA Benefit Plan options , to find supplemental benefit information to aid in a decision to enrol , and to apply for ARTA benefits .
Types of Information :
● Eligibility criteria
● Participating organizations
● Benefit plan options
● Rates
● Plan text
● Emergency travel and supplementary travel insurance information
● Online application form
Facebook
Best for :
● ARTA members
● General public
Purpose :
● Social connectedness
● Organizational updates
● Key announcements
Twitter
Best for :
● Prospective members
● General public
Purpose :
● Promotion of ARTA at marketing events , such as trade shows and conventions
● Engagement on a corporate level with event attendees
Instagram
Best for :
● ARTA members
● General public
Purpose :
● Social connectedness
● Organizational updates
● Key announcements
LinkedIn
Best for :
● Organizational partners
● General public
Purpose :
● Association updates
● Strategic goal promotion
● Staff recruitment , recognition , and engagement
ARTA engages and responds to its social media accounts Monday through Friday from 8:30 a . m . to 4:00 p . m . ARTA monitors its social media accounts outside of business hours only to moderate posts that are lewd or offensive as defined by ARTA ’ s social media policy . news & views SPRING 2022 | 15