COMMUNICATIONS
COMMUNICATIONS
hits related to the company . Several of these will be location services such as YP ( the old Yellow Pages ).
If you cannot find an address , then about the only alternative is to wait on the customer-service telephone line for a real person . If you do find an address though , try sending a registered letter . There ' s nothing to lose but $ 11 in postage .
Regarding that letter , here are a few key points . First , no matter how angry you are , be calm in the tone of your letter . Logic is better than threats .
Second , describe the problem up front so the reader knows what you are writing about . Tell the reader what you have done already to resolve the problem .
Third , tell the reader exactly what it is that you want . It is pointless just to say , " Something must be done !" What is it that will resolve the problem for you ?
Last , con men use a technique known as ‘ cooling the mark .’ They know that their success depends on leaving victims feeling good about the transaction . This , too , should be part of your letter . Ease out of what you have written with something positive — a reference to past good service , a nod to reputation .
I have failed with letters ; however , I have also had some spectacular successes . You really have nothing to lose by trying a letter , and you might be able to resolve an issue without the frustration of a non-service customer-service call .
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International : TICO Reg # 2395858 · Domestic : TICO Reg # 50018789 · OPC # 702732 news & views AUTUMN 2016 | 15